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Friday, June 15, 2012

What we offer our clients, at Capital One Promotions...


By associating with us, at Capital One Promotions, a client can expect the following:

1. Generate new business

2. Increase sales

3. Increase brand awareness and

4. Concentrate resources on areas that will achieve maximum gain

We are capable of providing all of the above, and much more.

The highly motivated and professional team with the company is keen to deliver results through the 'word-of-mouth' marketing campaigns. 'No two clients are identical', so we ensure each campaign is well tailored to produce the best results. Capital One Promotions takes care to handle each client in a unique way.

Tuesday, March 27, 2012

Capital One Promotions Ltd: for capital business ideas!

The world of business is changing; conventional way of doing business is no longer in vogue, as more and more companies are switching gears with modern business practices.

To thrive at a marvelous rate, and for producing impressive results in business one has to think and act differently from competitors. In the buyers' market, when the choosy customers have so much on their plates, to make them buy something from a company is not an easy thing, today.

Modern-day companies have started understanding the need to design and implement new marketing strategies EVERY TIME, to create a right impact in the market, on customers; cost of course will always be a prime concern to many small and medium sized enterprises that often find them short of enough cash for marketing expenditures.

Unlike, large-sized business organizations, high-cost outdoor marketing (billboards etc) campaigns may not fit the bills of small business enterprises; but, they can always opt for one of the proved and tested formula of Direct marketing, which is quite popular across the globe - an effective method to acquire new customers for direct responses, and for improving brand awareness.

The impact of face-to-face marketing is quick and measurable, in comparison to indirect marketing methods; this is one of the reasons, why most of the companies are re-examining their traditional business strategies, and outsourcing their direct marketing requirements to business marketers like Capital One Promotions Ltd, and others.

Direct marketing by all means is a cost-effective method to promote one's products or service to prospective customers, and to raise brand awareness. For those that have limited budget, but desire an instant and measurable results - Direct marketing is worth giving a try.

Wednesday, August 10, 2011

Capital One Promotions Nottingham believes in being direct

Capital One Promotions Nottingham believes in being direct, in all its endeavours and dealings.

It's on its direct relations that Capital One Promotions banks, for its successes and its growth. The company shares the most direct of relations with its clients and customers. The direct rapport with customers is built up by the frequent interactions that field representatives have with customers,at their homes, workplaces etc. These interactions help the FRs form a clear, comprehensive idea regarding customers' tastes, their changing

lifestyles and interests. This does well at the campaigning stage and helps plan moves, work out strategies and go in the right direction with the promotional activities. The end results, which have always been high for Capital One Promotions, owes a lot to this kind of a direct rapport being  worked out.

Capital One Promotions Nottingham also maintains direct, clear and transparent relation with clients, thereby reducing ambiguity and confusion and helping in the smooth running of campaigns.

Wednesday, July 20, 2011

Capital One Promotions Nottingham on the need of doing marketing campaigns

Capital One Promotions Nottingham, being a face-to-face marketing company, runs marketing campaigns for its clients. The company believes that doing a marketing campaign is of utmost importance in today's market conditions.
This is what's said in the company's website, 
“The bottom line is that all companies want to sell more of their products or services to raise revenue, increase their market share and ensure long term survival...The problem is that in order to make profits from increasing sales a company must choose a strategy that increases sales and profitability above the amount spent on designing and implementing that strategy”. 

It's here that marketing campaigns come in handy. Adds the Capital One Promotion website, 
“There are, in the main, three aims of any marketing campaign required to promote and sell a product or a service:
1. Create Impact
2. Provide Exposure
3. Generate a Return on Investment
A successful marketing campaign is one that will meet all these main criteria”.

So, for a marketing campaign to be successful, people should see and remember it (that's the 'impact' aspect); it should reach out to lots of people (that's the 'exposure' aspect) and the income made through the campaign must be greater than the total cost involved (that summarises the 'Return on Investment' thing).
It's by investing on such marketing campaigns that Capital One Promotions Nottingham makes it to the top, in the direct marketing industry.

Tuesday, July 5, 2011

Capital One Promotions Nottingham: The Business Development Programme

Capital One Promotions Nottingham works with a very comprehensive and well-orchestrated Business Development Programme. The programme is a proven and structured way to help the company's personnel get their career in sales and marketing off the ground. It includes one-to-one coaching and is tailored to suit and meet individual needs and capabilities. The Capital One Promotions Business Development Programme is conducted in a fun environment, with emphasis on the relaxation factor and it comprises of five different stages.

Stage 1- Field Representative   
This covers the basic elements of sales and customer service and helps develop essential skills that are needed to effectively represent clients.

Stage 2-Leadership Skills
This stresses on how to plan and utilise time effectively, develop self motivation skills which enables taking up responsibility for teaching and coaching others.

Stage 3-Team Leadership
This helps acquire skills which would help motivating and maximising performance both for the individual and the team.

Stage 4-Assistant Ownership
This helps learn skills related to coaching, recruitment, development, resourcing and financial management, which are required to run a marketing company.

Stage 5- Ownership
The emphasis here is on making individuals proficient enough to run a marketing company and influence its growth, profitability and success by applying the knowledge gained by completing the programme.

Capital One Promotions is always on the lookout for talented people as business is always on the boom. The Business Development Programme, which gets completed in a year or two, makes people competent to manage a successful marketing company and also imparts to them the following things:

•    Good communication skills
•    The ability to work well in a team environment
•    A professional image
•    The ability to explain information clearly and concisely
•    A positive outlook

No wonder Capital One Promotions Nottingham has been moulding thorough marketing professionals, those who are dedicated and result-oriented.

Monday, May 16, 2011

Capital One Promotions satisfies their clients' marketing goals

Today with proliferating products, crowded supermarkets and converging channels of distributions, there has been an increasing demand for market efficiencies.

Direct marketing is based on the assertion that every customer is different. By gathering, maintaining and analyzing detailed information about their clients as well as their prospective customers, Capital One Promotions are experts in identifying key market segments and optimizing the process of planning, executing and delivering campaigns. By clearly understanding the organizational goals of their clients, the marketing campaigns of Capital One Promotions revolve around the same.

New direct marketing is much broader in scope than the traditional mode which was distinguishable from other marketing disciplines. Capital One Promotions not only uses direct marketing to efficiently conduct a sale but also uses it in a variety of other ways. The company places a lot of emphasis on initiating a direct relationship between the buyer and a seller.

Thursday, April 14, 2011

Capital One Promotions Nottingham follows a transaction based direct marketing strategy


Most of the direct marketing strategies are transaction based and so is the one followed by Capital One Promotions Nottingham. The strategy followed by the company is used to support the sales effort that is made by them on the field. It also provides clients with a measurable way of tracking and reporting the activities that is carried out by the company on their behalf.

Using strategic promotional disciplines, Capital One Promotions Nottingham makes sure that they stay ahead of their counterparts. The company is also very prudent in employing the correct media to execute their direct marketing campaigns. The company works through a lot of considerations, does a thorough analysis and research and only then do theyt select the media through which they should execute their direct marketing strategy. By making the best use of the tactical media that is selected and by harnessing them to their client's benefits, Capital One Promotions Nottingham makes sure that it does not go wrong anywhere.