In contrast to other direct marketing companies, Capital One Promotions delights customers by offering them value-added direct marketing services. By employing and refining existing direct marketing techniques, the company gifts their customers’ effective business-to-business direct marketing campaigns. Rather than focusing on marketing products and services to accounts and organisations, Capital One Promotions directs their services and products to individuals and this helps them understand the needs of prospective customers better. By integrating direct marketing tools with field sales, Capital One Promotions offers their clients’ customers’ an unspoiled flow of value-added information. The company goes a step ahead to make sure that every contact that they have with their customer delivers value in the eyes of the clients.
Capital One Promotions also focuses on retaining customers and building customer loyalties. The company does not stop with just getting customers to place an order with them – the transaction based traditional approach. Rather the company focuses on building long-term relationships with the clients’ customers, and this in turn has helped their clients in more than one way - it builds loyal customers, is cost-effective and is also time-saving from the client’s point of view.
Capital One Promotions also focuses on retaining customers and building customer loyalties. The company does not stop with just getting customers to place an order with them – the transaction based traditional approach. Rather the company focuses on building long-term relationships with the clients’ customers, and this in turn has helped their clients in more than one way - it builds loyal customers, is cost-effective and is also time-saving from the client’s point of view.