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Thursday, April 14, 2011

Capital One Promotions Nottingham follows a transaction based direct marketing strategy


Most of the direct marketing strategies are transaction based and so is the one followed by Capital One Promotions Nottingham. The strategy followed by the company is used to support the sales effort that is made by them on the field. It also provides clients with a measurable way of tracking and reporting the activities that is carried out by the company on their behalf.

Using strategic promotional disciplines, Capital One Promotions Nottingham makes sure that they stay ahead of their counterparts. The company is also very prudent in employing the correct media to execute their direct marketing campaigns. The company works through a lot of considerations, does a thorough analysis and research and only then do theyt select the media through which they should execute their direct marketing strategy. By making the best use of the tactical media that is selected and by harnessing them to their client's benefits, Capital One Promotions Nottingham makes sure that it does not go wrong anywhere.