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Wednesday, July 20, 2011

Capital One Promotions Nottingham on the need of doing marketing campaigns

Capital One Promotions Nottingham, being a face-to-face marketing company, runs marketing campaigns for its clients. The company believes that doing a marketing campaign is of utmost importance in today's market conditions.
This is what's said in the company's website, 
“The bottom line is that all companies want to sell more of their products or services to raise revenue, increase their market share and ensure long term survival...The problem is that in order to make profits from increasing sales a company must choose a strategy that increases sales and profitability above the amount spent on designing and implementing that strategy”. 

It's here that marketing campaigns come in handy. Adds the Capital One Promotion website, 
“There are, in the main, three aims of any marketing campaign required to promote and sell a product or a service:
1. Create Impact
2. Provide Exposure
3. Generate a Return on Investment
A successful marketing campaign is one that will meet all these main criteria”.

So, for a marketing campaign to be successful, people should see and remember it (that's the 'impact' aspect); it should reach out to lots of people (that's the 'exposure' aspect) and the income made through the campaign must be greater than the total cost involved (that summarises the 'Return on Investment' thing).
It's by investing on such marketing campaigns that Capital One Promotions Nottingham makes it to the top, in the direct marketing industry.

Tuesday, July 5, 2011

Capital One Promotions Nottingham: The Business Development Programme

Capital One Promotions Nottingham works with a very comprehensive and well-orchestrated Business Development Programme. The programme is a proven and structured way to help the company's personnel get their career in sales and marketing off the ground. It includes one-to-one coaching and is tailored to suit and meet individual needs and capabilities. The Capital One Promotions Business Development Programme is conducted in a fun environment, with emphasis on the relaxation factor and it comprises of five different stages.

Stage 1- Field Representative   
This covers the basic elements of sales and customer service and helps develop essential skills that are needed to effectively represent clients.

Stage 2-Leadership Skills
This stresses on how to plan and utilise time effectively, develop self motivation skills which enables taking up responsibility for teaching and coaching others.

Stage 3-Team Leadership
This helps acquire skills which would help motivating and maximising performance both for the individual and the team.

Stage 4-Assistant Ownership
This helps learn skills related to coaching, recruitment, development, resourcing and financial management, which are required to run a marketing company.

Stage 5- Ownership
The emphasis here is on making individuals proficient enough to run a marketing company and influence its growth, profitability and success by applying the knowledge gained by completing the programme.

Capital One Promotions is always on the lookout for talented people as business is always on the boom. The Business Development Programme, which gets completed in a year or two, makes people competent to manage a successful marketing company and also imparts to them the following things:

•    Good communication skills
•    The ability to work well in a team environment
•    A professional image
•    The ability to explain information clearly and concisely
•    A positive outlook

No wonder Capital One Promotions Nottingham has been moulding thorough marketing professionals, those who are dedicated and result-oriented.

Monday, May 16, 2011

Capital One Promotions satisfies their clients' marketing goals

Today with proliferating products, crowded supermarkets and converging channels of distributions, there has been an increasing demand for market efficiencies.

Direct marketing is based on the assertion that every customer is different. By gathering, maintaining and analyzing detailed information about their clients as well as their prospective customers, Capital One Promotions are experts in identifying key market segments and optimizing the process of planning, executing and delivering campaigns. By clearly understanding the organizational goals of their clients, the marketing campaigns of Capital One Promotions revolve around the same.

New direct marketing is much broader in scope than the traditional mode which was distinguishable from other marketing disciplines. Capital One Promotions not only uses direct marketing to efficiently conduct a sale but also uses it in a variety of other ways. The company places a lot of emphasis on initiating a direct relationship between the buyer and a seller.

Thursday, April 14, 2011

Capital One Promotions Nottingham follows a transaction based direct marketing strategy


Most of the direct marketing strategies are transaction based and so is the one followed by Capital One Promotions Nottingham. The strategy followed by the company is used to support the sales effort that is made by them on the field. It also provides clients with a measurable way of tracking and reporting the activities that is carried out by the company on their behalf.

Using strategic promotional disciplines, Capital One Promotions Nottingham makes sure that they stay ahead of their counterparts. The company is also very prudent in employing the correct media to execute their direct marketing campaigns. The company works through a lot of considerations, does a thorough analysis and research and only then do theyt select the media through which they should execute their direct marketing strategy. By making the best use of the tactical media that is selected and by harnessing them to their client's benefits, Capital One Promotions Nottingham makes sure that it does not go wrong anywhere.

Friday, March 4, 2011

Capital One Promotions Nottingham drives customer acquisition forward by maintaining intelligent contacts

Capital One Promotions is one company which had captured the spotlight for its unique way of acquiring customers. This aspect of the company has also been the chief reason behind its success. The direct marketing company which has dozens of clients is constantly on the lookout for innovative ways to expand their clients’ customer base in addition to doing everything possible to help them grow their business.

All Team Members in Capital One Promotions Nottingham


Capital One Promotions Ltd are experts in identifying prospects who have the potential to be high-value customers for their clients. It is definitely much more effective to channel direct marketing efforts towards high-value customers than wasting time by targeting a wide audience who might not be interested. By knowing how exactly and when to engage them, and delivering contact strategies, Capital One Promotions succeeds continuously by optimising their campaign performance, their clients return on investment and client experience. 

Tuesday, February 8, 2011

Capital One Promotions Nottingham gifts clients the best results


Capital One Promotions Nottingham knows the best way to do things. With consultative support, a targeted mailing list and easy-to-use technology, the company knows the best way to find the right sales leads that will eventually help their clients in boosting their business.

As the leading direct marketing company in Nottingham, Capital One Promotions lives up to the expectation of clients by delivering them bespoke campaigns. The company does all what is possible to find customers for their clients with their perfect lead generation program.

A look at the data consumer files of Capital One Promotions Nottingham and one can understand the painstaking effort that the company takes in preparing  them; the files contain the most comprehensive lists including sales leads and direct mailing lists.

By understanding the exact needs and requirements of their clients, Capital One Promotions Nottingham also sees to it that they target the exact business that their clients want.

Tuesday, February 1, 2011

Capital One Promotions Nottingham - get the most out of the market

Capital One Promotions Nottingham helps you get the most out of your marketplace. In today’s business world, the most important thing for companies who strive to increase their profile and market share is to attain and retain more customers. Capital One Promotions helps their clients by doing just this!

Along with a clear-cut strategy, Capital One Promotions Nottingham sure knows how to win with words, improve their sales skills day by day and thus generate more business for the clients who trust them to solve their marketing problems. With an award-winning approach, the company reaches out to every small, medium and big scale businesses by making the process of selling a less daunting task. The company serves to fill the gap in the market to ensure direct marketing solutions and result-focused sales that deliver better results for clients.

By realising results, Capital One Promotions Nottingham helps their clients in enhancing their profile, market presence as well as the number of customers.